Transforming healthcare through personalization
Our mission is to transform Healthcare, improving patient and provider outcomes by delivering more personalized and impactful experiences. The result: better patient outcomes at lower cost.
A legacy of harnessing consumer insights to drive business results
Built on decades of consumer insight
Founded by the team that built and sold Rosetta Marketing, a consulting-centered tech-enabled marketing firm that revolutionized how brands use data and insights to build meaningful customer relationships.
named by AdAge
before acquisition
by Publicis Group in 2011
Still driven by the same question: what actually motivates people to act?
This mission has fueled the creation and success of two pioneering companies dedicated to helping companies find, engage, activate, and retain their most valuable customers.
Turning beliefs into better outcomes
Today, at Rosemark, we continue to evolve and refine this approach, using cutting-edge AI and machine learning to scale belief-driven personalization.
Meet the team
Chris, founder of Rosetta and Rosemark, is a highly successful entrepreneur, business builder, and best-selling author of Built for Growth. Prior to founding Rosetta, Chris co-led the retail marketing practice at First Manhattan Consulting Group, following 10 years in marketing management at Johnson & Johnson, where he led the Band Aid® and Tylenol® brand franchises.
Chris is a Driver Builder Personality. Throughout his career, he has been fascinated by the question of what motivates people to act as they do in a commercial context. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth.
As a Technical Project Manager, Josh brings experience working with and facilitating communication between technical and business teams. He manages key deliverables for large client engagements, and assists with internal product development.
Josh is a Captain Builder Personality. He has founded and worked in marketing at venture-backed startup companies across industries, with a focus on financial technology. He has managed both creative agencies and deeply technical engineering teams, and is comfortable in both areas.
As a Technical Project Manager, Abraham brings a blend of analytical rigor, entrepreneurial energy, and cross-functional leadership. He helps drive large-scale initiatives for clients by translating complex needs into clear, actionable plans across internal teams and external vendors. He previously led strategy for a $500M ARR product in telecommunications and worked in strategy/operations of a 900+ hospital portfolio within healthcare.
Abraham is a Crusader Builder Personality — a people-first operator who thrives on momentum, clarity, and results. A Princeton graduate and first-generation college student, he brings sharp strategic thinking and an energizing presence to every room he’s in. He’s especially passionate about driving alignment, motivating teams toward shared goals, and scaling systems that support long-term growth.
Human impact, measurable results
View all+150% lifetime value
2.5× registration rate
Driving Wellness Adoption by Connecting to Core Beliefs
6× Engagement
+16% Avg Order Value
Decoding What Drives Healthcare Engagement
Let’s Talk
Reach out to schedule a live demo and see how you can start building more relevant and engaging experiences for your member population.