# Rosemark Health

> Rosemark Health helps healthcare organizations understand what drives member behavior, predict how different member segments will respond to outreach, and improve engagement at scale through AI-powered, belief-based personalization.

Rosemark's flagship product, **Rapport**, applies proprietary Belief Intelligence technology to Medicare Advantage and broader healthcare populations. Built on 20+ years of research, the platform identifies the core beliefs that motivate human behavior and uses machine learning to segment members, generate personalized messaging, and evaluate that messaging against synthetic AI twins before deployment.

## Core Technology: Belief Intelligence

Rosemark's Belief Intelligence framework identifies four core beliefs that drive motivation: **Trust**, **Agency**, **Security**, and **Connection**. Every member is mapped into one of four Belief-Based Segments, enabling outreach that speaks to what members actually need to feel before they act.

The four healthcare segments are:
- **Proactive Health Managers** (20%) — Self-directed, motivated to stay healthy, appreciate proactive reminders
- **Aspirational Improvers** (24%) — Want to improve but face life barriers; respond to encouragement and achievable goals
- **Event-Triggered Reactors** (25%) — Engage after urgent events; rarely seek preventive care proactively
- **Non-Engagers** (23%) — Distrust the system or focused on day-to-day survival; require trusted messengers

## Product: Rosemark Rapport

Rapport turns Belief Intelligence into actionable outreach in three steps:

1. **Map** — Every member is placed into a Belief-Based Segment, turning a clinical roster into a population stratified by motivational profile
2. **Generate** — For each segment, Rapport creates tailored messaging aligned to the beliefs that motivate that segment to act
3. **Evaluate** — Generated messages are tested against synthetic AI twins of each Belief-Based Segment to identify the language most likely to motivate action

**Reported performance benchmarks (belief-based personalization vs. industry average):**
- Care Engagement: +15–30%
- Adherence: +7–12%
- CAHPS Ratings: +20–25%

## Target Markets

Rapport is positioned for four healthcare market segments:

- **Medicare Advantage** — Improve Star Ratings, retention, and preventive screenings by aligning onboarding and outreach to beliefs about independence, control, and quality of life
- **Medicaid** — Boost prevention and equity, reduce avoidable ED visits through culturally relevant outreach and trusted messengers
- **Special Needs Plans (SNPs)** — Manage high-complexity conditions by mapping belief and complexity to care team touchpoints and integrating caregiver triggers
- **Commercial / Employer** — Reduce costs and increase preventive care use by framing health as performance-enhancing and personalizing incentives by mindset

## Case Studies

### Healthcare Engagement (Medicare Advantage, Medicaid, SNPs, Commercial)
- **Results:** 6× engagement, +16% average order value
- **Insight:** Healthcare decisions are shaped as much by emotion as logic. Belief-based segmentation uncovers why members engage, delay, or drop off — and enables journeys designed to match how people already think and feel.
- **Medicaid example targets:** +10–18% preventive care compliance, 500 avoidable ED visits averted, +12% care plan adherence uplift
- **URL:** https://rosemark.com/case-study/healthcare

### Wellness Adoption (Health & Wellness Startup)
- **Results:** +150% lifetime value, 2.5× registration rate vs. business as usual
- **Challenge:** A health and wellness startup needed to increase registration for an all-in-one employee health program and improve customer LTV.
- **Approach:** Belief-based segmentation identified Optimizers, Aspirationals, and Independents — each receiving personalized messaging and digital experiences matched to their wellness beliefs and behaviors.
- **URL:** https://rosemark.com/case-study/wellness

## Company

- **Website:** https://rosemark.com
- **Product:** Rosemark Rapport (AI-powered Medicare Advantage engagement platform)
- **Contact / Demo:** https://rosemark.com/contact
- **LinkedIn:** https://www.linkedin.com/company/rosemark-group/
- **Legal:** https://rosemark.com/terms-of-use | https://rosemark.com/privacy-policy

## Key Pages

- Homepage: https://rosemark.com
- Healthcare Case Study: https://rosemark.com/case-study/healthcare
- Wellness Case Study: https://rosemark.com/case-study/wellness
- Contact / Demo Request: https://rosemark.com/contact
- Privacy Policy: https://rosemark.com/privacy-policy
- Terms of Use: https://rosemark.com/terms-of-use