95% of purchasing decisions are driven by core consumer beliefs*
Our proprietary Power Persona™ tools uncover the underlying beliefs that drive customers to choose your brand—and transform these insights into deeply personal, high-impact experiences that turn potential into profit.
Find Your Best
Customers With Precision
Want to see how it works? Take one of our category-level Power Quizzes to experience firsthand how we distill millions of belief combinations into 5 questions which reveal how your beliefs define what kind of an consumer you are, while accurately predicting how you will respond to different marketing and experience stimuli.
The Power Of
Belief-Based Insights
1. Diagnose Your Customer Mix
Are you attracting the right customers—or missing out on growth?
We start with a fast, data-driven checkup that benchmarks your current customer base against the market. Using our Power Persona™ Quiz and five anonymized behavioral signals, we show whether you’re outperforming—or underperforming—your competitors when it comes to winning high-value customers.
- Free, personalized snapshot of your customer mix
- Benchmark performance against real market data
- Uncover where you’re gaining—and where you’re falling behind
2. Unlock Growth in Just 60 Days
Know where the gaps are? Let’s close them—fast.
Our 60-day sprint delivers a focused action plan to help you attract, convert, and retain more of your most valuable customers. It’s hands-on, agile, and built to deliver impact.
- Heatmap Analysis → Identify where to double down
- Test & Optimize → Launch quick-win campaigns with real-time feedback
- Scale What Works → Roll out proven strategies across teams and channels
- Actionable results in just 60 days
- AI Agent trained on what works for your brand
- Handoff-ready or extendable support
How we helped
a wealth management
brand tripple aum
How we helped
a wealth management
brand triple aum
When a top financial services company needed to spur growth, we used our Investor Persona model to focus targeting, redesign the customer experience, and ultimately drive growth.